There are two basic types of evaluation: summative and formative.
Summative focuses on the outcomes of a lesson, and the value of that particular lesson/unit once it has finished.
Formative focuses on the development of the participants at a particular point in time and how a lesson can be adjusted to the participants for a better fit.
Both are necessary for good outcomes. Sometimes, while instruction is being developed, it is tested a number of times with small focus groups who are then given questionnaires about their experience with the lesson, as well as observed and recorded. This formative evaluation allows the designers to tweak the lessons to better suit their audiences needs. After the lesson has been distributed, the instructional designers will collect all the data and do a summative evaluation of how effective the lesson was and whether it met their designed goals and objectives.
In crafting summative evaluation, pair your criteria against your instructional goals/objectives. For example:
Objective: The student will be able to bake a perfectly cooked loaf of Challah bread in the school kitchen.
Evaluation criteria: Within the school kitchen, bake a perfectly cooked loaf of Challah bread.